Euromotion Privacy Policy

At Euromotion, we value your privacy and are committed to protecting your personal information. This Privacy Policy outlines how we collect, use, and safeguard the data you provide when interacting with our website or using our services. We are dedicated to maintaining transparency and ensuring that your information is handled in accordance with applicable data protection laws.

By using our website or engaging with Euromotion’s services, you agree to the practices described in this Privacy Policy. If you have any questions or concerns, please feel free to contact us.

Information Collection

Euromotion collects information in two primary ways: user-submitted data and automated data collected through third-party tools such as Google Ads and Google Analytics.

1. User-Submitted Information – When you fill out forms on our website, we collect the personal information you provide. This includes:
   • Name: To identify you and personalize communication.
   • Phone Number: To contact you regarding appointments, inquiries, or services.
   • Vehicle Information: To ensure we can provide accurate services and repair information specific to your vehicle’s make and model.
2. Automatically Collected Information – Through our use of Google Ads and Google Analytics, we may automatically collect certain non-personal data related to your interaction with our website. This may include:

• IP address
• Browser type and version
• Pages viewed on our website
• Time spent on pages
• Referring site or search query
• Information regarding clicks on ads or links

This data helps us analyze website traffic, optimize our marketing efforts, and improve overall user experience.

How Information Is Used

1. User-Submitted Information – The personal information you provide through our forms is used to:

• Manage Appointments: We use your name, phone number, and vehicle information to schedule and confirm service appointments, ensuring that our team is prepared to meet your specific vehicle needs.
• Respond to Inquiries: If you contact us with a question or request, we use your provided details to communicate with you and provide the necessary information or support.

2. Automatically Collected Information – The data collected automatically through Google Ads and Google Analytics is used to:

• Improve Website Functionality:
  • By analyzing user behavior, such as pages visited and time spent on the site, we can optimize our website’s design, layout, and performance.
• Enhance User Experience:
  • Understanding how users interact with our website helps us provide a more streamlined and efficient experience, tailoring content and navigation to better meet the needs of our visitors.
• Targeted Advertising:
  • Through Google Ads, we may use cookies and other tracking technologies to deliver personalized advertisements based on your browsing behavior and interests. This helps us present relevant promotions and services, both on our website and across other platforms. You can manage or opt out of this personalized advertising through your browser settings or Google’s ad settings.

Data Sharing

Euromotion values your privacy and does not sell or rent your personal information to third parties. However, we may share your data in the following circumstances:

1. Third-Party Service Providers – We use third-party service providers to assist in operating our business. For example, we utilize scheduling software to manage appointments. These providers may have access to your personal information only as necessary to perform their functions and are obligated to maintain the confidentiality and security of your data.

2. Legal Compliance – Euromotion may disclose your personal information if required by law, or when we believe in good faith that such disclosure is necessary to:

• Comply with applicable laws or legal processes (including subpoenas or court orders) in the state of North Carolina or federal regulations.
• Protect and defend the rights, property, or safety of Euromotion, our employees, customers, or others.
• Investigate and address violations of our terms or policies or prevent illegal activities.

3. Business Transfers – In the event of a merger, acquisition, or sale of all or part of Euromotion’s assets, your personal information may be transferred to the acquiring entity as part of the business transaction. Should this occur, we will ensure that your information remains protected in accordance with this Privacy Policy, and you will be notified of any significant changes in data practices.

Cookies and Tracking

Euromotion uses cookies and similar tracking technologies to enhance your browsing experience, improve website performance, and provide relevant advertisements. By using our website, you consent to the use of these tracking technologies.

1. What Are Cookies?

Cookies are small text files that are stored on your device when you visit a website. They help us remember your preferences, track your activity on our site, and improve overall functionality.

2. Types of Cookies We Use

• Essential Cookies: These cookies are necessary for the basic operation of our website, such as managing sessions and ensuring secure login.
• Performance Cookies: These cookies collect information on how visitors use our site, helping us optimize the website’s design and user experience. For example, we use Google Analytics to track page views, time spent on site, and other usage statistics.
• Advertising Cookies: Through Google Ads, we use cookies to deliver personalized advertisements that are relevant to your interests. These cookies track your online behavior across various websites to help us tailor ads that better meet your needs.

3. Managing Cookies

You can control how cookies are used by adjusting your browser settings. You may choose to block or delete cookies, but doing so may impact your ability to use certain features of our website. To learn more about managing cookies, you can visit the help section of your browser or refer to Google’s ad settings to opt out of personalized advertising.

4. Other Tracking Technologies

In addition to cookies, we may use web beacons, pixels, or other tracking technologies to gather information about your interaction with our website and marketing communications.

Data Retention

Euromotion retains your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, such as managing appointments, responding to inquiries, or improving our services.

Information that we store:

• User-Submitted Information: Personal data such as names, phone numbers, and vehicle details for as long as you are an active customer or as needed to provide ongoing services.
• Automatically Collected Information: Non-personal data from website usage and advertising interactions (e.g., cookies and analytics data) is typically retained for as long as required to analyze and improve our website’s functionality and marketing effectiveness.

Once the information is no longer needed, we take reasonable steps to securely delete or anonymize your data. If you wish to request the deletion or correction of your personal information, you can contact us at any time.

User Rights

Euromotion respects your rights concerning the personal information we collect and store. You have the following rights regarding your data:

1. Access to Your Data

You have the right to request a copy of the personal information we hold about you. Upon request, we will provide you with details of the data we have collected and how it is used.

2. Correction of Data

If any of the information you have provided is inaccurate or outdated, you have the right to request that we correct or update it.

3. Deletion of Data

You may request that we delete the personal information we hold about you. Please note that certain data may be retained as required by law or for legitimate business purposes, such as maintaining service records for your vehicle.

4. Opt-Out of Marketing

If you no longer wish to receive marketing communications from us, you can opt out at any time by following the unsubscribe instructions included in our emails or by contacting us directly.

5. Data Portability

In certain cases, you have the right to request that your data be provided to you or transferred to another service provider in a commonly used, machine-readable format.

6. Object to Processing

You may object to the processing of your data in certain situations, such as for direct marketing purposes. If you object, we will cease processing your data for the relevant purpose unless there are compelling legitimate grounds to continue.

7. Lodge a Complaint

If you believe your data rights have been violated, you have the right to file a complaint with a relevant data protection authority or contact us to address your concerns.

To exercise any of these rights, please contact us by phone at 919-701-5396 or email privacy@euro-motion.com. We will respond to your request in accordance with applicable laws.

Security Measures

Euromotion takes the security of your personal information seriously and employs a range of measures to protect it from unauthorized access, alteration, disclosure, or destruction. We use industry-standard practices such as:

• Encryption: Data transmitted through our website is protected by encryption protocols, ensuring that sensitive information, such as your contact details and vehicle information, remains secure during transmission.
• Access Controls: Access to personal data is restricted to authorized personnel only, and we maintain strict controls to ensure that only employees with a legitimate business need can access your information.
• Regular Monitoring: We regularly review our security practices and infrastructure to prevent unauthorized access, data breaches, or other vulnerabilities.
• Secure Storage: Personal information is stored on secure servers protected by firewalls and other advanced security technologies.

While we take all reasonable steps to safeguard your information, no method of data transmission or storage is completely secure. If you have any concerns about the security of your personal information, please contact us.

Children’s Privacy

Euromotion is committed to protecting the privacy of children. Our website and services are not intended for individuals under the age of 16. We do not knowingly collect personal information from children without parental consent.

If we become aware that we have inadvertently collected personal information from a child under the age of 16, we will take steps to delete that information as soon as possible. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us at 919-701-5396.

We encourage parents and guardians to monitor their children’s online activities and to educate them about the importance of privacy and data protection.

Changes to Privacy Policy

Euromotion reserves the right to update or modify this Privacy Policy at any time. Any changes will be effective immediately upon posting the revised policy on our website. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our website after any changes to the Privacy Policy constitutes your acceptance of those changes.

If we make significant changes to this policy, we will notify you through a prominent notice on our website or via email, if applicable.

Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:

• Email: privacy@euro-motion.com
• Phone: 919-701-5396
• Mailing Address: 981 Trinity Rd., Raleigh, NC 27607

We will respond to your inquiries as promptly as possible.